Designer Brand

Personal Identity

I, Jana Alsughayer, am a graphic designer who is interested mostly in animation and kinetic designs. My Brand revolves around the keywords that sum up my work and designer character which are: Mischievous, Fun, Observant, Random, Bright. Starting with my logo, it shapes an eye with a tiny easter egg, which is the character (Jeem) in Arabic, my first letter. It was intended for the logo not to be an obvious letter, since I am not a typographer, but I do hold a big respect and connection to Arabic language, which I wanted to imply in my work. The elements hold the feeling of my keywords, the randomness of intersected bubbly shapes which all connect to create a bright and fun outcome. Colors are the most important element in my works, and it displays the most apparent factor I apply in every project, which is the reason I chose a bright colorful palette to complete the look I want.